Mom Test — Customer Discovery

--- name: mom-test description: Design effective customer discovery interviews using The Mom Test methodology version: 1.0.0 author: wondelai (adapted) platforms: [claude-code, cursor] license: MIT source: https://github.com/wondelai/skills based_on: "The Mom Test by Rob Fitzpatrick" --- # Mom Test — Customer Discovery Help design effective customer interviews that extract real insights, not false validation. ## The Core Rule **Talk about their life, not your idea.** "The Mom Test" — your mom wants to support you, so she'll tell you your idea is great. Useless. Design questions that even your mom can't lie to. ## The 3 Rules ### Rule 1: Talk about their life, not your idea BAD: "Would you use an app that does X?" GOOD: "How do you currently handle X?" BAD: "Do you think X is a problem?" GOOD: "Walk me through the last time you dealt with X." ### Rule 2: Ask about specifics in the past, not hypotheticals BAD: "How often would you use this?" GOOD: "How many times in the last month did you do X?" BAD: "Would you pay for this?" GOOD: "How are you solving this today? What does that cost you?" ### Rule 3: Talk less, listen more If you're talking more than 30% of the time, you're pitching, not interviewing. The goal is data extraction, not consensus. ## Good vs Bad Questions | Good Questions | Bad Questions | |----------------|---------------| | "Walk me through how you do X today" | "Would you use X?" | | "What's the hardest part of X?" | "Do you think X is a problem?" | | "What did you try before finding a solution?" | "How much would you pay for X?" | | "Can you show me how you do that?" | "Would you recommend this to friends?" | | "What have you already done to solve this?" | "Does this sound useful?" | ## Green Flags (Real Insights) - They show you (not just describe) how they do something - They bring up the problem without being asked - They've already tried to solve it themselves - They ask "when will this be ready?" - They offer to pay before you mention price ## Red Flags (False Validation) - "That sounds interesting" - "I would definitely use that" - "A lot of people have that problem" - Compliments without specific commitments - Feature requests without expressed pain ## Interview Structure 1. **Warm-up** (2 min): Their role, context, daily workflow 2. **Problem exploration** (10 min): Current process, pain points, workarounds 3. **Specifics** (5 min): Recent concrete example, time/money spent 4. **Wrap up** (3 min): Who else should I talk to? ## Note-Taking Capture verbatim quotes, not summaries. "I hate doing X" > "User dislikes X."

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